Before we touch on how to write good email messages, let’s dwell a little on the following common mistakes you should avoid in your email marketing messages.
Thinking People Care About you
Do not include too much personal information in your email message. Always remember that most readers only bother about what’s in it for them when they read your email message. So don’t bore them with elaborate details about yourself and your life.
Talk Too Loud and Pitchy
Do not write your email messages as though you sound like a salesman whose only interest is to blatantly sell the reader something. Avoid using too many capitalized words and exclamation points or else you email message may end up in the recycling bin.
Now that you are clear about the mistakes to avoid, let’s get to the good stuff.
- Structure of your Email Message
- Each of your email message should contain at least the following:
- Sign Off
- P.S (Post Script)
- Unsubscribe Link
Your subject line should be enticing and invoke the reader’s curiosity. You should present a benefit, where possible, but at the same time not give away too much information. And most importantly, your subject line must make the reader open the email and read its content.
E.g: “Here’s a free and easy way to clear your self-limiting beliefs instantly in just 30-60 seconds!”
For your email body, you should first start with creating an opening that sounds conversational. And the best way to do this is to greet your reader like friend.
Always remember that your email messages should look as though you are sending each individual a respective email (even though you may be mass mailing a few hundred simultaneously). Therefore, it is prudent that you write your messages as if you are talking to only one person at a time and this can easily be done by adding the name function in your autoresponder.
Next, get to the point quickly but clearly. This can be done by firstly, explaining to the reader why the email message should matter to her and what it’s content is all about. Secondly, provide reasons as to why the reader should care as well as any benefits she will gain.
And lastly, point the reader to the location where she can get the content (e.g. article, free product, salespage of product, etc). This can be done in the form of a link to that location and the link should be placed at least 2 times in your message.
Your sign off should sound just like your greeting – casual and conversational. You don’t want to sound too formal like “yours truly/sincerely” (although there’s nothing wrong with it). Instead use the following sign offs like
- Talk to you soon
- Till next time
- To your success
- Enjoy (if you are giving away a free product or link to free stuff, etc)
Then accompany your sign-off with your full name, website address and/or own personal or workplace address.
P.S. I Love You.
P.S. or post scripts are great tools in email marketing but they should be used discretely and not all the time. They should be most utilized during the following situation
a) to stress about a deal or offer
b) to ask your reader to pass on the email to her friends
c) to stress to the reader to check out free stuff/updates, etc.
The unsubscribe link is very important in your email message as it is part of anti-spam policy. The rationale is that the reader should be given the right to leave your list as and when she likes with no questions asked.
However, with that said, it does not mean that your list members will constantly leave your list. So as long as your provide them with valuable content and put their best interest at heart, you do not have to worry too much about them leaving your list. Check out your autoresponder to find out exactly how you can insert a simple unsubscribe link.
Building your Email List
In a nutshell, the above are ways you can write good email marketing messages. But before you can send email messages to your subscribers, you need to first build a list of subscribers. You can first do that by driving traffic to your site, and have an opt in form ready for your visitors. And if you are interested about building traffic to your site by doing SEO, then engage an accomplished SEO provider who can build backlinks for ecommerce site. One such example is 786SEO.com.